Commercial or communal: Why is outsourcing taboo for churches and pharmaceutical companies?

"...consumers believe that some organizations (like churches and pharmaceutical companies) should be focused on communal rather than market-based principles." (Article)

I understand where consumers are coming from here. Though I am an employee of a pharma company, I still hold the consumer mindset close to my heart. Unfortunately, pharma companies are in the business of making money off sick people. In a perfect world, this would not be a business. This would be a social program everyone has access to. Pharma companies SHOULD be held to the highest ethical standard possible, and so should every other business!